About me
Hi, I’m James, an online fitness coach and personal trainer with over 10 years of experience helping people transform their health, strength, and confidence.
I know how overwhelming fitness can feel. With endless workout plans and diets online, it’s hard to know what actually works, and even harder to stay consistent when life gets busy. That’s where I come in.
Over the last decade, I’ve worked with hundreds of clients from complete beginners who’ve never stepped foot in a gym, to busy professionals who need fitness to fit around their lifestyle, to experienced lifters chasing their next personal best.
What I’ve learned is simple: there’s no one-size-fits-all approach. Real, lasting results come from a personalised plan, accountability, and support every step of the way.
My coaching focuses on:
Building strength and confidence in the gym (or at home)
Simple, sustainable nutrition — no crash diets or restrictions
Flexible routines that work around your lifestyle, not against it
Ongoing support, motivation, and accountability so you never feel stuck
So whether your goal is to lose weight, build muscle, improve performance, or just feel healthier and more energised, I’ll give you the tools and support to make it happen — and to keep those results long-term.
I believe fitness should make your life better, not harder. That means no fad diets, no unrealistic schedules — just clear, proven strategies and a coach who’s in your corner from day one.